DesignStudio NY — Senior Designer
Client — Wonder
Like many, COVID threw a curveball to the Wonder team in 2020. Just as they were about to launch, they learned the majority of the workforce would be working from home. They saw it as an opportunity to provide software that revolutionized they way we gather online.
Wonder aims to make digital gatherings as memorable and exciting social experiences. They have built their product as a response to users wanting more control and freedom, and an alternative to other meeting platforms that leave you exhausted and burnt out after long or repetitive gatherings. They needed our help to reshape their brand to better reflect their long term goals, and to separate them from the rest of the saturated market.
The design system is rooted around the perfect metaphor for Wonder: The Bubble. The way in which bubbles form, grow, combine, separate and pop, all evokes joy and energy that we facilitate through Wonder's product.