HUGE — Design Lead
Client — Pantone

Every year, Pantone releases the Color of the Year: a reflection on what’s taking place in global culture and which color best reflects that. The announcement helps reinforce Pantone’s position as the global authority on color.

For 2020, we reimagined the COTY—introducing Pantone’s first multi-sensory Color of the Year.

In collaboration with FedEx, we sent out invitational boxes that featured Classic Blue brought to life for each of the five senses. The box contained custom materials from Firmenich, The Inside, LANDR, TEALEAVES, and Audio UX: fabric (touch), a candle (smell), a berry jelly (taste), and a USB with sounds produced to match (hearing).

Press launch event at ARTECHOUSE

The campaign was Pantone’s most successful in the program’s 21 year history.

3,345 media placements globally
43B global impressions
1.2M organic views of reveal video on Instagram
267K new followers on Instagram

Event timelapse