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 Re-branding for the  Boston Asian American Film Festival   BFA Graphic Design Degree Project   With the letterforms of YWFT Ultramagnetic recalling the soft corners of film strip sprockets, BAAFF’s logotype stretches to unlimited expanses, creating a modular mark that references not only wide-screen formats but also broadened horizons and perspectives. Just as BAAFF seeks to foster an open door for cross-cultural discourse, each letter reveals content like an entryway, allowing peeks into vivid captures of aspects that lie within. Its function is poignant, static or animated.
       
     
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