DesignStudio NY — Senior Designer
Client — Alludo FKA Corel

Recognition:
Brand New, Muse Creative Awards Gold Award, NYX Marcom Awards

For decades, Corel and its offering had been centered around the technicality and performance of its products. It was clear to us at DesignStudio that it was time for Corel to change perspective and focus on people and new ways of working. This is how Corel would continue to thrive as a business and company, empowering people to work wherever and whenever they want.

The new brand is built around the idea that Alludo’s software liberates companies from everyday constraints to reimagine where, when, and how we work, giving people the space to work and time for ideas.

We created a boundless visual world, where we break down convention and turn boundaries into boundlessness. Blurring the constraints of the working world, removing the heaviness of old structures.