Founded by Larry Mayo, a shaper out of Cocoa Beach Florida who has been shaping boards by hand for over 15 years, Mayo Board Company (MBC) is an established brand with a strong following in the market, which draws its inspiration from designs of the 60’s and 70’s. As such, the task of rebranding sought to maintain its retro aesthetic while developing a sleek look that coincides with contemporary design mentalities.
A major aspect of the Mayo brand is specificity; the boards have the special characteristic of being meticulously handcrafted and overseen by Larry himself from start to finish. The forms of the final logo designs are thus derived from specific parts of different models’ anatomy. George Greenough is responsible for creating the modern surfboard fin, altering the older design from a wide-based, cumbersome keel to a more powerful and efficient foil based on the fin of a dolphin. The “Greenough” logo is accordingly based on the fin’s shape, doubled to create an “M” with the silhouette carefully adjusted to relieve any tensions.