Landor — Design Lead Client — Delphi Automotive  Delphi Automotive, a leading technology company for automotive and commercial vehicles, partnered with global brand strategy and design firm Landor to spin off its powertrain and auto-parts divisions,
       
     
 Visually, Aptiv’s identity illustrates connections that get people from  here to there . Landor also partnered with Delphi Automotive to create a new brand positioning, verbal identity, and visual identity for spin-off brand Delphi Technologies. The
       
     
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 Landor — Design Lead Client — Delphi Automotive  Delphi Automotive, a leading technology company for automotive and commercial vehicles, partnered with global brand strategy and design firm Landor to spin off its powertrain and auto-parts divisions,
       
     

Landor — Design Lead
Client — Delphi Automotive

Delphi Automotive, a leading technology company for automotive and commercial vehicles, partnered with global brand strategy and design firm Landor to spin off its powertrain and auto-parts divisions, now called Delphi Technologies, and create Aptiv, which encompasses the advanced software and electronics divisions.

Landor worked with the Aptiv leadership team to define the purpose of the company and bring it to life. The designers focused on Aptiv’s ability to deliver technology that leads the future of mobility. The result: a new brand name and strategic positioning that signals the company’s active role in shaping the mobility landscape through its knowledge, adaptiveness, and drive.

 Visually, Aptiv’s identity illustrates connections that get people from  here to there . Landor also partnered with Delphi Automotive to create a new brand positioning, verbal identity, and visual identity for spin-off brand Delphi Technologies. The
       
     

Visually, Aptiv’s identity illustrates connections that get people from here to there. Landor also partnered with Delphi Automotive to create a new brand positioning, verbal identity, and visual identity for spin-off brand Delphi Technologies. The goal: highlight its focus on being nimble and agile, while expressing its commitment to partnership.

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Launch video

look ma no hands.jpg
       
     
APTIV_STEERING_V5.jpg
       
     
LAUNCH_EDIT_1.jpg
       
     
DSCF8180_web.jpg
       
     
krakow.jpg
       
     
APTIV_PHONE_WEB.jpg
       
     
LAUNCH_KEVIN_EDIT.jpg
       
     
LAUNCH_JACKET.jpg
       
     
photostyle.png
       
     
01_resized.jpg
       
     
06_resized.jpg
       
     
05_resized.jpg
       
     
04_resized.jpg
       
     
02_resized.jpg
       
     
03_resized.jpg
       
     
aptiv_lettersize cover_new.jpg
       
     
aptiv_lettersize spread_new.jpg
       
     
APTIV_KL_LOBBY2_WEB.jpg
       
     
signage+real implementation.jpg
       
     
notebooks_resize.jpg
       
     
APTIV TOTE.jpg